Although antisocial, the Once-ler can be persuaded to speak to people in rare circumstances, and the boy is hoping to hear his story. He approaches the one person who can tell him more: “the Once-ler.” The Once-ler is a strange, reclusive inventor who makes his own clothing and lives above a clothing shop. The story opens on a dark night, with a young boy walking from his home on the edge of a dilapidated town towards “the Street of the Lifted Lorax.” The boy is curious about who or what the Lorax was and why the town is so rundown. Seuss’s customary mixture of rhyming verse, made-up words, and illustrations, The Lorax tells the tale of a forest-dwelling creature and the greedy developer who destroys his natural environment.
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